Editorials
Being a Real Person Doesn’t Work for Every Sale
You Can Win Half a Household and Still Lose the Sale
Nobody Who Answers Your Phone Has Skin in the Game
You’re Running the Aggregator’s Playbook Against Yourself
Your Homepage Has No Beginning, Middle, or End
You Don’t Own the Customer: Busier Every Year, Worth Less Every Year
Your 40-Year Reputation Doesn’t Help a Customer Who Never Finds You